Keyword research &
consultation
Complete keyword analysis to identify the best
keyword phrases for your business. We help our clients find
the right keyword phrases that will help them improve
sales. Unfortunately, there is a widespread
misconception that you need highly competitive keyword
phrases that get the most traffic to do this. This could
not be farther from the truth!
Simply trying to get top search engine placement based
upon “quantity” (in other words, those keyword phrases
being searched on most) may totally miss the mark of
your ultimate goal -- more sales. Getting targeted web
site traffic, meaning people who are literally using the
search engines as an online yellow pages phone book to
find a product or service that will solve their need /
pain, is what SEO is really all about. Because only
targeted traffic will spend money on what you’re selling
Competitor Analysis & Business Goals/Analysis
Identifying what your competitors’ sites do well
gives you a head start when designing a website. Looking
at the goals these competitors support is more
beneficial than picking out what they do wrong.
· We will see how they are positioning on important keywords on all
the top search engines, and see how you compare as well.
· We will examine their Meta tags to show you what segments of the
market they are targeting.
· We will look at how many sites they link to, and how many sites
link to them.
· We'll study their website and see why they are successful. We'll
look at their home page and how it is organized; their
application/sales page, etc
· We'll test their website to see how well their service is
delivered.
We will look at your web stats to determine how your
site is being used by visitors and help you understand
what changes need to be done to better represent your
business to the buyer.
Article campaigns
Search engines spiders like to see new content on web
sites they crawl. The more updated information, the
better. Writing articles that pertain to your sites
product is important. Not only are the informative and
helpful to the reader, but they can also be picked up by
others and linked to other web sites, thus making your
site more popular as the article is shared on various
sites. Writing articles for your online newsletter, or
placing on other popular newsletters helps to promote
your site as well.
Web Master Services
We can work with your web master on helping them make
your site more search engine friendly. Or, we can design
a search engine friendly site from top to bottom, and
train you on how to keep it easily updated, or we can
manage the web site we design for you. You need to be
sure that whoever your webmaster is that he/she can make
needed changes quickly while ensuring that the site
functions correctly.
Hosting
If you are looking for a reliable host company, the
cheapest is not always the best. Look for a company that
offers enough space for your site as you will always be
adding new content. Look for a company that has an
excellent reputation as well as reliable ‘up time’ We
can actually refer different host companies that are
affordable and yet, reliable. The last thing you need is
a poor host company that has sever problems and your
site is down for extended periods.
Shopping Cart/ Ecommerce Set up
If selling products on your site, the shopping cart must
be easy to use, function well as be secure and
trustworthy. We can offer you shopping cart software
that is easy for the consumer, trustworthy and secure.
SEO Friendliness Report
Web sites must meet certain standards to be easily read
by the engines. We analyze your web site from the search
engine spider’s point of view, and then provide
guidelines on what needs to be done to make the site
search engine friendly. Cools functions like flash
driven sites, database driven sites, java script and
button navigation are not functions that search engines
can read.
SEO Friendliness changes, per report
This may mean making design changes, content changes and
more. Do not blame your webmaster. As it is not their
professional training to design for search engines but
for style and appearance. We work closely with your
development team in ensuring all changes are made and
the search engines find your site to be their spiders
favorite food.
Submission
Anyone can buy an automated submission software program,
or use the many online free submission programs that
promise to get your site on 3000 search engines. But it
will not get you top rankings, and there are about 20
search engines and Directories that actually matter.
Once your site is optimized, we do a hand submission
directly to the top search engines. We hand submit pages
we know the search engines will find friendly. We hand
submit new pages whenever the site has been updated.
We submit each site at least once a month, selecting
different pages during each submission.
Stats Analysis
Many host companies offer a web site analysis that shows
you how many visitors came by, what pages where viewed,
what engines where used as well as keywords. There are
also web stat programs that are more comprehensive and
offer you even greater detail …such as webtrends.
Knowing how your site is being found and searched is
vital to knowing what you need to do to keep the
consumer with you, and not leaving for a competitor. We
can help you analyze these stats and show you what can
be done to improve your site.
XML Feeds
XML feeds can help drive traffic to dynamically driven
sites through the major search engines, where previously
those sites were virtually invisible. XML feeds can
actually convert dynamic sites into pages that can be
read by the engines. This process means adding special
code and scripts to the dynamic pages and also adding
the keyword content as well. To often, web site owners
believe that electing this type of program will gain top
placements, but without using appropriate keywords in
the body, it will not bring the site up.
Link Campaigns
Many of the top engines want to see what other
high-ranking sites find your site linked to them.
Engines feel that if your link is found on other
important web sites, then they must deem your
information important and popular. Using Link Campaign
software is not the way to achieve this. You must
manually select sites that complement your product but
does not compete against you. It entails writing to the
sites and requesting a link exchange and informing them
why you feel the link exchange is a good match. Search
engines have become savvy to automated programs that are
used for building links campaigns and cannot phase
these out as they search for viable and meaningful
shared links. This is a time consuming project that we
can help with. |
