According to a Forrester
Research Media Field Study, getting a loyal audience in
the first place is best done by Search Engine Placement.
According to a GVU Users Survey, 84.8% of Internet users
use Search Engines to find websites.
In a study released by ActivMedia Research, Search
Engine Positioning was ranked as the #1 website
promotional method used by eCommerce sites.
Search engines create more awareness about Web sites
than all advertising combined including banners,
newspapers, TV and radio (IMT Strategies, a division of
the Meta Group).
"Top Ways Websites are Discovered - It's Not What You
Think!" Target Marketing Magazine. (Source: IMT
Strategies - imtstrategies.com)
Banner
ads - 1%
Targeted email - 1.2%
TV spots - 1.4%
"By accident" - 2.1%
Magazine ads - 4.4%
Word-of-mouth - 20%
Random Surfing - 20%
Search Engines - 46%
Whether
you use your website for eCommerce, lead generation, or
as a directory or portal - even if you are a non-profit
organization - search engine exposure is an essential
part of your online business growth.
Let our expert team help you develop a plan,
custom-tailored to your budget, needs and goals.
Contact us today |